Write About Things that Anyone Would Read About
When you’re thinking of what to write about in your next article, make sure it resonates with anyone and everyone
I’ve been writing online for nearly a decade and based on my personal experience, I’ve learned that the articles that ended up being the most successful, most read, and most well-received were the ones that anyone and everyone could relate to— articles that many readers were able to respond to by saying, “Wow, this was totally relatable” or “This is exactly how I feel”.
Those articles were so successful and so well-received because readers found something in there that they could relate to or understand on some level. And as humans, we long for that feeling of mutual understanding and empathy.
We crave it. We need it. We want to read those stories.
Which is exactly why we should be writing more about these things that anyone could potentially find themselves wanting to read, regardless of the topic.
Some topics are just timeless
There’s a reason why certain topics and certain tags on Medium, such as “Advice” or “Personal Growth”, are significantly larger and more popular than others. It’s not because they’re broad and general, but because these topics are ones that all people would read about. The stories that are found within these topics and tags are about things that we all go through in life. So naturally, these topics will continue to be popular and and continue to be read — because they’ll always be relevant
Niche topics can be enticing to readers, too
Yes, there are always going to be those super niche topics that aren’t necessarily everyone’s cup of tea. But, even if that’s the case, then at least present it in a way that people would find it interesting or beneficial — or relate it back to something that is relevant to everyone. If your reader took several minutes out of their day to read something that they weren’t particularly excited about in the first place, then you better make sure that it was worth their time.
Always give your reader something they can take away from
If your reader wasn’t necessarily interested in the specific topic that you wrote about, you can still give them a bit of useful information or advice that can benefit them in some way — even if it’s just the feeling of pure enjoyment or satisfaction from reading it. Give your reader something that they can ponder on or implement in their daily live because they want to get to the end of an article feeling like they took something away from it, learned from it, or just felt genuinely moved.
Of course, I’m not here to tell you that you should start writing a bunch of vague, generalized, click-bait articles just to attract the attention of your readers — that’s obviously not how you’re going to win people over in the end.
I’m just saying that when you’re working on your next article, you should do your very best to give your readers a unique and genuine thing to read that’s also relatable no matter who that reader may be. Make them want to read it and make them feel glad that they did.
So, when you’re thinking of what to write about in your next article, make sure it resonates with anyone and everyone so that everyone has a shot at learning something new and useful from you.