Why You Should Pay Attention to Your Medium Stats
Medium gives you all of the information you need— take advantage of it
The digital publishing world continues to become increasingly over-saturated with content every single day. With new Writers constantly coming out of the woodwork, seasoned veterans cranking out articles at a rapid pace, and online publications constantly churning out new content, there’s almost too much for us to absorb.
The digital landscape has become a rat race for eyeballs and it’s becoming more difficult for Writers to break through the “glass ceiling” that separates the good from the great.
Often times (especially here on Medium) many of us hit the publish button, then cross our fingers and just hope for the best in terms of how well our article performs. We pray that it gets curated and we constantly refresh our stats page to see if it’s gained any traction.
But, the thing is, “hoping for the best” isn’t exactly a strategy for success. Throwing articles at the wall and hoping one of them sticks isn’t the best tactic, especially if your ultimate goal is to actually become successful on Medium (or as a Writer in general).
90% Of Blogging Success Comes Down To This
One of my favorite vloggers is a guy named Nas Daily. If you don’t know him, he’s a guy who made daily videos for 1,000…
In his article, he talks about one of his favorite vloggers and breaks down the factors that led to his viral success. He explains the methodology behind his content creation and emphasizes how important “aggressive experimentation” is.
“The biggest component to his success was his aggressive experimentation to find out what exactly makes great videos, well, great.” — Tom Kuegler
This really resonated with me because I often mull over the failures of past articles I’ve written that I thought were going to be a hit. I beat myself up over disappointing numbers and put myself down as a Writer based on these figures. But, I never really look inward and ask myself, “Did I do everything in my power to ensure that my article would be successful before actually publishing it?”
Tom’s article answered that for me.
The answer is no. I wasn’t spending enough time experimenting or using any historical data to help me improve. I was writing just to write and hoping anything caught fire. I was publishing on a whim. I had no logical, mathematical, or formulated process when it came to publishing my articles — not to say the weiting should be like that.
My process was kind of just a “laissez-faire” mentality. I never factored tangible numbers into the equation. And frankly, I had no equation to begin with.
I never took into consideration the resources that were right in front of me — My own data. My personal benchmarks for success. I wasn’t taking my own proven results into consideration, therefore, my whole writing process has just been a string of randomness. And that’s when I learned,
You should pay attention to your writing stats.
Your stats are the easiest way to finding some sort of pattern in the topics where your writing is the strongest, what types of headlines performed the best, and what your core audience is interested in. Medium gives you all of the information you need — take advantage of it.
You have to do what works for you.
Every Writer has their own unique writing voice, so don’t try to sound like someone else — even if you really admire them. Leverage the angles that you know work for you and use them to your advantage. In life, you have to play the cards that you’re dealt, so examine what you have and make the best play out of it.
It’s a numbers game.
At the end of the day, if your primary source of income is writing, then you obviously need to capitalize on that skill — which means that you need to start doing the math and treat writing like a business (as daunting as that sounds). You need to hone in on the topics where you’ve seen the most prior success, calculate how much income you need to support your financials, and figure out how often you need to write in order for you to get there. Learning from and leveraging your stats will help you do that.
As Tom said, success is all about aggressive experimentation. It will likely take a long time and you will have to do a great deal of testing to see what works and what doesn’t work, but once you’ve found the right formula, you’ll get the right results.