When it Comes to Writing, Should We Play to Our Audience?

How often should we intentionally write about topics that we know will resonate with our audience?

Photo by Radek Grzybowski on Unsplash

Should we play to our audience?

I phrase this question using the word play because often times, I think about writing in a similar way to how I think about musical artists and musicians and how they can all fall under so many different genres.

How often should we intentionally write about topics that we know will resonate with our audience?

Going with a no-fail plan always seems like the smart move. Again, writing about writing on a platform that is catered specifically to Writers is an easy win—Though, as I mentioned earlier in relation to Advertising and Marketing, the hardest part comes down to honing in on the people who aren’t “proven customers” yet.

As Writers, and as individuals, we should know our strengths and what we can bring to the table that others will find interest or value in.

By knowing this and executing on it, we can instead think of it more like “playing to our strengths” rather than “playing to our audience” — If we play to our strengths with confidence, people will notice. And that’s how you grow your audience.

Writer, Runner, and Plant Mom based in Brooklyn, New York. I write about writing and life in general.

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