On Storytelling: Why the Way a Story is Told is More Important Than the Story Itself

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Photo by Claudia on Unsplash

Have you ever been mesmerized by a wonderful performance or were brought to tears by a powerful speech?

Have the words that someone verbally spoke ever lingered in your mind long after you’ve heard them?

There’s just something about the way that things are said to us which creates a lasting impression.

In this instance, a common phrase such as, “Sticks and stones may break my bones, but words can never hurt me” would be a fallacy. Words are, in fact, extremely important. But even more so, the way that words are spoken is what truly haunts us.

When it comes to storytelling, it’s not only the details of a story that matters. The way that a story is told is what drives the most impact towards how an audience receives the message. It affects how much a person cares to listen and how long their are willing to pay attention. It affects whether or not a person will take action or remain stagnant.

In a time when creative skills are embraced more than ever, it’s important to regard the power of storytelling as one of the strongest skills that a person could possess.

Across industries, storytelling is leveraged to make people feel a certain way, to affect change.

Models of success are based on company powerhouses such as Disney or Coca-Cola, where they have the talents and minds of people who know exactly how to tell a story.

The products, the movies, the experiences that people will remember are the ones that have moved them in an extraordinary way, not because the story was necessarily grandiose, but because the presentation of the story was.

The one thing that I love most about my favorite speakers, authors, musicians is how deeply involved they get with expressing themselves when they are communicating with an audience. This is what separates the good from the great.

The next time you’re watching a performance or listening to a story, pay close attention to the way that it’s told and see if you can remember it a week from now. This will show you just how much interest you had and how well the person was able to keep you engaged.

*This article was originally published by Lindsey Lazarte on LinkedIn

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